Brand
  • Introduction
  • Brand Architecture
  • Visual Identity
    • Logo
    • Colors
    • Typography
    • Photography
    • Iconography
    • Illustration
    • Design Elements
    • Product Images
    • Collateral
    • Stationery
    • Templates
  • Guides
    • Website
    • Blog
    • Events
    • Headshots and Bios
    • Presentations
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  • Brand Promise and Personality
  • Tagline
  • Amplified Investment Intelligence
  • Product Naming
  • Current product family

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Brand Architecture

Brand Promise and Personality

Truvalue Lab’s brand promise revolves around our deep believe that we can augment human capabilities by bringing together AI, big data and collective expertise. We believe in the power of technology. We value transparency. We think companies should act responsibly and maximize value for ALL stakeholders. We believe that the world can be better and what we build will transform our world for the better.

Tagline

Amplified Investment Intelligence

Harness the power of AI to uncover hidden insights.

Product Naming

The Truvalue Labs product family keeps growing. It's critical to ensure a scalable system that is consistent and builds further brand value in the company vs introducing a separate product brands.

Our approach is to combine the company name, minus the “Labs", plus a straight forward concise product label. This constitutes the product name.

Current product family

  • Truvalue Platform

  • Truvalue Data

  • Truvalue Cloud

  • Truvalue Index

  • Truvalue Research

  • Truvalue Studio

  • Truvalue ________

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Last updated 5 years ago

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