Brand
  • Introduction
  • Brand Architecture
  • Visual Identity
    • Logo
    • Colors
    • Typography
    • Photography
    • Iconography
    • Illustration
    • Design Elements
    • Product Images
    • Collateral
    • Stationery
    • Templates
  • Guides
    • Website
    • Blog
    • Events
    • Headshots and Bios
    • Presentations
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On this page
  • Writing
  • Things to do
  • Things to avoid
  • Photography
  • Photo Libraries
  • Free

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  1. Guides

Blog

Writing

Things to do

  • Include 1-5 links per blog post

  • Include a CTA to another page or offer

Things to avoid

  • Avoid politically charged personal attacks on people

  • Avoid bashing or mentioning competitors by name

Photography

  • Avoid being too literal

  • Avoid overly saturated images with unrealistically bright colors

  • Do not upload screenshots of articles as the featured image

  • Do not upload screenshots of charts as the featured image

Photo Libraries

Free

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Last updated 5 years ago

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