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Introduction
Brand Architecture
Visual Identity
Logo
Colors
Typography
Photography
Iconography
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Design Elements
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Colors
Purple
Used for primary design elements, such as CTAs or the top horizontal bar.
HEX
RGB
#61366E
97, 54, 110
Black
HEX
RGB
#000000
0,0,0
White
HEX
RGB#
#FFFFFF
255,255,255
Active Purple
Used for interactions (hover) and in cases where a brighter purple is necessary for legibility.
HEX
RGB
#793A84
121,58,132
Visual Identity - Previous
Logo
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Typography
Last modified
4yr ago