> For the complete documentation index, see [llms.txt](https://brand.truvaluelabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.truvaluelabs.com/visual-identity/colors.md).

# Colors

## Purple

![](/files/-Lp5ObCx8ymsgwK5AMW7)

Used for primary design elements, such as CTAs or the top horizontal bar.

| HEX     | RGB         |
| ------- | ----------- |
| #61366E | 97, 54, 110 |

## Black

![](/files/-Lp_cKKmPr-9Ya4Rb-03)

| HEX     | RGB   |
| ------- | ----- |
| #000000 | 0,0,0 |

## White

![](/files/-Lp_d7QX2cCgCDxWnKHE)

| HEX     | RGB#        |
| ------- | ----------- |
| #FFFFFF | 255,255,255 |

## Active Purple

![](/files/-LpB1CDOKcMmE0WtellK)

Used for interactions (hover) and in cases where a brighter purple is necessary for legibility.

| HEX     | RGB        |
| ------- | ---------- |
| #793A84 | 121,58,132 |