Brand
  • Introduction
  • Brand Architecture
  • Visual Identity
    • Logo
    • Colors
    • Typography
    • Photography
    • Iconography
    • Illustration
    • Design Elements
    • Product Images
    • Collateral
    • Stationery
    • Templates
  • Guides
    • Website
    • Blog
    • Events
    • Headshots and Bios
    • Presentations
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  • Purple
  • Black
  • White
  • Active Purple

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  1. Visual Identity

Colors

PreviousLogoNextTypography

Last updated 5 years ago

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Purple

Used for primary design elements, such as CTAs or the top horizontal bar.

HEX

RGB

#61366E

97, 54, 110

Black

HEX

RGB

#000000

0,0,0

White

HEX

RGB#

#FFFFFF

255,255,255

Active Purple

Used for interactions (hover) and in cases where a brighter purple is necessary for legibility.

HEX

RGB

#793A84

121,58,132