> For the complete documentation index, see [llms.txt](https://brand.truvaluelabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.truvaluelabs.com/visual-identity/colors.md).

# Colors

## Purple

![](https://4029617878-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LmQiJDElB2SsOFDy-I4%2F-Lp5NvzC9RWFJJslEIUZ%2F-Lp5ObCx8ymsgwK5AMW7%2FPurple.png?alt=media\&token=c0f81287-4835-49e6-8029-4c23c607727f)

Used for primary design elements, such as CTAs or the top horizontal bar.

| HEX     | RGB         |
| ------- | ----------- |
| #61366E | 97, 54, 110 |

## Black

![](https://4029617878-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LmQiJDElB2SsOFDy-I4%2F-Lp_btt_rCiQJQuHqIv_%2F-Lp_cKKmPr-9Ya4Rb-03%2FBlack.png?alt=media\&token=685de7a2-4460-4014-a18b-e134d3db6044)

| HEX     | RGB   |
| ------- | ----- |
| #000000 | 0,0,0 |

## White

![](https://4029617878-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LmQiJDElB2SsOFDy-I4%2F-Lp_d4zGrj-S4q9KMANY%2F-Lp_d7QX2cCgCDxWnKHE%2FWhite.png?alt=media\&token=135df321-041d-4209-a860-20ce6f3d3a85)

| HEX     | RGB#        |
| ------- | ----------- |
| #FFFFFF | 255,255,255 |

## Active Purple

![](https://4029617878-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LmQiJDElB2SsOFDy-I4%2F-LpB0whU0r7UtpeDojLp%2F-LpB1CDOKcMmE0WtellK%2FPurple_Active.png?alt=media\&token=ae7e28e9-4126-4566-a3c3-7a34ca9a9142)

Used for interactions (hover) and in cases where a brighter purple is necessary for legibility.

| HEX     | RGB        |
| ------- | ---------- |
| #793A84 | 121,58,132 |